Longevity is the New Competence

Institutional Trust & Strategy

Longevity is the New Competence

Why we mistake the duration of an object’s existence for its current utility, and why that “error” is often a rational survival strategy.

I just spent trying to fish a splinter of treated pine out of the ball of my thumb with a pair of tweezers that are slightly misaligned at the tips. The failure wasn’t the splinter; it was my belief that the age of the tweezers-they belonged to my grandfather and still sit in a velvet-lined box-conferred a precision they had long ago lost.

I was bleeding onto a clean white napkin because I trusted a tool for its history rather than its edge. It is a common human error. We mistake the duration of an object’s existence for its current utility, assuming that if something has survived this long, it must have done so by being the best.

In reality, most things survive simply because they have not yet been destroyed. My tweezers are a testament to a lack of better alternatives in a kitchen drawer, not to any inherent superiority in micro-surgery.

I. The Toronto Triage

In an office in Toronto, twenty-eight floors above the hum of Front Street, Hannah is experiencing a more expensive version of my splinter. She is the deputy general counsel at a renewable-energy fund that is currently looking at three different hydropower projects in South Asia. Specifically, she is looking at Sri Lanka.

She has never visited the island. She cannot read its local statutes without a translator, and she certainly doesn’t know which judicial precedents are being cited in the high courts this morning.

The Stakeholder Gap

$42,000,000

The investment Hannah must protect from regulatory drift and Byzantine foreign ownership rules.

Hannah has three tabs open. Three law firms. To her, they are three rectangles of blue-and-white pixels. She is tasked with choosing the person who will protect a investment from regulatory drift, tax surprises, and the Byzantine complexities of foreign ownership rules.

She scrolls through the first firm’s website. It looks like a tech startup-lots of stock photos of people in glass-walled boardrooms shaking hands. The second firm looks like a government agency from the nineties. The third firm’s landing page is quiet. At the bottom, in a font that suggests it wasn’t a marketing decision but a statement of fact, it says: Founded in 1898.

Hannah stops. She feels a physical release of tension in her shoulders. Without reading the partner bios or checking their specific experience in Board of Investment (BOI) approvals, she has already begun treating the third firm as the default. In her internal shortlist notes, she types the word “established.”

Judging competence in a foreign jurisdiction is nearly impossible for an outsider. It requires years of context Hannah doesn’t have. But judging age? Age is easy. You just subtract the founding year from the current one. If the number is large, you assume the competence is high.

II. The Proxy of the Pillar

This is the fundamental transaction of the professional services world: we trade deference for the illusion of safety.

If you look at the architecture of the world’s oldest banks, you’ll notice a recurring theme: Doric columns. Massive, unnecessary, granite pillars that support nothing but the ceiling of a lobby. These pillars weren’t built for structural integrity; they were built to signal that the bank wasn’t going anywhere.

You don’t put columns on a tent. You don’t put columns on a trailer. You put columns on a temple. The columns are a proxy for trust. Because the average depositor in couldn’t audit a bank’s balance sheet, they audited the stones. If the stones looked heavy, the bank looked solvent.

In the modern world, the “columns” are the dates on the bottom of a website or the number of generations a family has helmed a practice. It is a shortcut that spares the buyer the exhausting task of verifying if the lawyer actually knows how to handle a vessel arrest in a deep-water port or if they understand the nuances of the U.S. Foreign Corrupt Practices Act (FCPA) in a local context.

III. The Sun Fire Office Paradox

In , the Sun Fire Office was established in London. It was one of the first insurance companies to provide fire protection. They didn’t just sell policies; they provided “fire marks”-lead plates you’d nail to the front of your house.

If your house caught fire and you didn’t have a mark from the right company, their private fire brigade might just stand there and watch it burn. The Sun Fire Office survived for centuries because it understood that trust wasn’t just about paying out claims; it was about the visual presence of the institution in the street.

The industrialization of trust happened when we moved from personal reputations-knowing your lawyer because you went to school with his brother-to institutional reputations. We shifted from trusting the person to trusting the system that houses the person.

This is where the risk lies. A firm can be a fortress of institutional knowledge, or it can be a hollowed-out shell wearing a very old coat. The buyer’s job is to figure out which one they are looking at.

IV. The Mechanics of the Ledger

When Hannah looks at a firm like

D. L. & F. De Saram,

which has been operating in Colombo since , she is seeing a firm that has transitioned through four generations of the same family. In the disaster recovery world-a world my friend Marcus H.L. lives in every day-that kind of duration is treated as a “stress test.”

“If a piece of gear has been fixed ten times and is still in the field, it means the design is resilient. It means people know how it works. A brand-new machine is just a box of unknown failures waiting to happen.”

– Marcus H.L., Logistics Coordinator

A law firm that has existed through world wars, independence, economic shifts, and the transition from paper ledgers to cloud-based company secretarial services (managing over 500 domestic companies) is a piece of gear with repair marks. It has a muscle memory for crisis.

However, the contrarian truth is that the founding date tells you nothing about the person who will actually answer your email at 3:00 AM on a Tuesday. The institution provides the platform, but the individual provides the advice.

The deference we give to age is a subsidy we provide to established players. It creates a barrier for newcomers that has nothing to do with their skill. A brilliant thirty-year-old lawyer starting a boutique firm has to work five times as hard to prove her competence as the associate at a firm does. The associate is wearing the institution like an exoskeleton.

V. The Cost of Verification

Why do we keep paying this subsidy? Because verification is expensive.

The Vetting Audit Hannah Avoids:

  • 1.

    Contact previous clients of similar scale.

  • 2.

    Review the outcomes of their recent litigation in the Colombo Stock Exchange disputes.

  • 3.

    Interview the partners on their specific approach to restructuring and insolvency.

  • 4.

    Cross-reference their rankings in Chambers Global or Legal 500.

That process takes dozens of hours. Typing “established” in a notepad takes . We choose heritage because we are tired. We are overwhelmed by the sheer volume of “unverifiable expertise” in the digital economy. Every firm claims to be “leading,” “innovative,” and “client-focused.”

These words have been inflated into worthlessness. In a sea of adjectives, a noun like “1898” acts as an anchor.

VI. The Real Function of Heritage

If heritage isn’t a guarantee of quality, what is it? It is a signal of consequence.

An institution that has lasted a century has a “brand tax” to lose. If they fail a client or engage in malpractice, they aren’t just losing a fee; they are destroying of social capital. A firm that was founded six months ago can disappear and rebrand by Friday. They have no skin in the game of history.

This is the real reason Hannah feels safe. She hiring a firm that is held hostage by its own reputation. The weight of those four generations is the collateral they put up to ensure they don’t give her bad advice.

But there is a trap here. If a firm relies solely on the “Since” on its label, it becomes a museum. The trick for the buyer is to find the firms that treat their history as a foundation rather than a recliner.

VII. The Question to Ask

The next time you are staring at three tabs-or three sets of tweezers-ask a different question. Don’t ask “How long have you existed?” Ask “What has this institution survived that would have killed a lesser version of itself?”

Ask about the transition points. How did they move from maritime law in a colonial port to handling complex mergers and acquisitions for multinational groups today? How did they integrate a subsidiary like Corporate Advisory Services to handle the drudgery of statutory registers while maintaining partner-level responsiveness in a high-stakes dispute?

The answer to how they survived is much more important than the fact that they did.

The napkins we use to mop up our mistakes are usually woven from the same threads as our misplaced confidence.

VIII. The Splinter and the Statue

I eventually got the splinter out, but not with my grandfather’s tweezers. I used a cheap, sharp needle I’d sterilized in a flame. The needle had no history. It didn’t have a velvet box. It just had a point.

Hannah will likely choose the firm from . And she will likely be right to do so. Not because the year itself contains magic, but because any organization that can navigate the shifting sands of a jurisdiction like Sri Lanka for over a century has developed a very specific kind of peripheral vision.

They aren’t just reading the law; they are reading the room. They know which regulators are sticklers for procedure and which ones are looking for a specific type of transparency. They know how the local labour laws actually play out in a factory in the hills, regardless of what the statute says in the book.

Heritage is a cheap signal, yes. But it is often a signal of a very expensive reality: the ability to remain relevant while the world around you becomes unrecognizable.

We don’t trust old institutions because we are traditionalists. We trust them because, in a world of blinking cursors and vanishing startups, durability is the only thing we can’t fake. You can buy a logo, you can buy a website, and you can buy a ranking. But you cannot buy “since 1898.” You have to earn that one day at a time, through four generations of answering the phone and getting the job done.

Just make sure the tweezers are still sharp. History is a fine thing to have in the room, but you still need someone who knows how to use the needle.

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