When it involves Facebook marketing, many people question what the secret for success is. What kinds of content get the best results, and how will you increase engagement? Is there things you ought to be doing that you’re not? While there is no one right way of creating a perfect post single, there are some guidelines you can follow to help make your posts more successful.
We’ve dissected the key elements of successful Facebook articles which means you can properly boost yours. But be warned, it’s not absolutely all kittens and dancing babies here. You’re going to have to believe just a little harder as to what your business audience needs. Click here to download our free guide to getting customers with Facebook.
The key to an effective Facebook post is to begin with a clear objective. What would you like this post to do? Drive traffic to your internet site? Encourage comments that build community? Get people to share it? In case your post has a specific goal it will be a lot more effective.
And that goal should be obvious. If you’d like someone to select a link and read your blog post, use an enticing headline. If you are introducing a new product, offer a special offer or limited time offer to encourage clicking. The post above asks users to follow a LinkedIn Group.
- Pre-publish on your WordPress site or keep your articles private
- And how well does your landing page match both the ad text and keyword
- Find a learning accountability partner or start an online research group
- …and much more
- 4 years ago from Pendleton, SC
- Should your organization’s blog have editorial guidelines
- Pay-per-click management
The one below has a special offer for a limited time. Both have a clear and obvious goal. A successful Facebook post has a clear proactive approach. Use specific language but be reasonable: you can’t expect visitors to write an article about how great your product is. Ask them for personal experiences, or opinions on specific situations. Remember, the purpose of engagement on Facebook is primarily to build a community and create an interactive shop of trust and posting. Photo caption. Posting a picture (or video) and requesting a funny (or relevant) caption is a superb way to get consumer engagement. A, B, or C options.
Posting a declaration or picture and asking people which option they trust. Be cautious about requesting or requiring people to post something to a friend’s web page. Facebook frowns on that sort of activity, which crosses a line to spamming. You might ask visitors to share something, but never require them to post on another person’s Wall (aka Timeline).